Olamide, Odumodublvck, Blaqbonez emerge most streamed artistes on Spotify
Olamide, Odumodublvck, Blaqbonez, Zlatan, and Ice Prince are among the most streamed Nigerian hip-hop artists on Spotify, according to the worldwide online streaming service.
Victor Okpala, Spotify’s West Africa Artiste and Label Partnerships Manager, made this announcement in a statement on Friday.
In Nigeria, where it has had a significant impact on the development of afrobeats, Hip Hop has acquired global popularity, according to Okpala.
He claimed that Nigeria’s prominence as the continent’s second-largest Hip-hop listenership market behind South Africa was not unexpected.
He pointed out that this position demonstrated the popularity of the genre in the nation and the broad influence of Nigerian hip hop on the African music scene.
“Olamide, Odumodublvck, Blaqbonez, Zlatan, and Ice Prince are highlighted as the most streamed artists in the Nigerian hip-hop genre.
In contrast to places like Kenya and South Africa, where worldwide hitman Drake leads, Nigeria’s patriotism in music is clear because the majority of Hip Hop artists who are streamed there are Nigerians.
Hip hop is one of the most well-liked musical genres in the world, and it continues to influence other musical movements and genres that are emerging in Nigeria and other parts of the world.
“Its ability to evolve and stay relevant is a testament to its power as a form of artistic expression that resonates with listeners worldwide,” the speaker remarked.
According to Okpala’s analysis of Spotify data, Gen Z listeners in Nigeria between the ages of 18 and 24 made up a substantial portion of the Hip Hop audience, making up 55% of all streams.
He said that listeners between the ages of 25 and 29 follow this and account for 19% of streams. He asserts that the age groups of 0 to 17 and 30 to 34 each hold a 9% stake.
According to him, from a gender viewpoint, males are the primary listeners of Nigerian hip-hop music, who account for a significant 75% of reported streams to women’s 24%.
With artists like Modenine, Naeto C, Bouqui, Ruggedman, Gino, Eedris Abdulkareem, eLDee, Sasha P, Ikechukwu, and many others, Nigerian hip hop became more well-known in the 1990s.
“These artists helped to establish the Hip Hop sounds and culture, which have impacted Nigerian recordings and gained a lot of popularity across the continent.
It’s fascinating to observe how Hip Hop aficionados among Nigerian listeners are advancing the status of the genre and the music that draws influence from it.
“The Gen Z demographic is playing a significant role in this trend,” he claimed.
In accordance with Okpala, hip hop has survived the streaming era because a new generation of rappers is making music that appeals to Gen Z listeners.
According to him, Gen Z has been able to discover and appreciate music from all over the world thanks to the accessibility of streaming services like Spotify, with Nigerian hip-hop standing out due to its upbeat, approachable lyrics, and cultural authenticity.
